Competitive Analysis
Who are your competitors? How do they compare to your business?
This section of the business plan is important and you should answer all the questions before you fill out this chart. See the Business Plan. Rate your competition against your new business. ( 1 low to 4 high) See the section of Business Plan Outline
|
Factors |
You |
A |
B |
C |
D |
E |
|
1. Products |
|
|
|
|
|
|
|
2. Price |
|
|
|
|
|
|
|
3. Quality |
|
|
|
|
|
|
|
4. Product Selection |
|
|
|
|
|
|
|
5. Customer Service |
|
|
|
|
|
|
|
6, Product Service |
|
|
|
|
|
|
|
7. Reliability |
|
|
|
|
|
|
|
8, Expertise |
|
|
|
|
|
|
|
9. Image/Reputation |
|
|
|
|
|
|
|
10. Location |
|
|
|
|
|
|
|
11. Layout |
|
|
|
|
|
|
|
12. Appearance |
|
|
|
|
|
|
|
13. Sales Methods |
|
|
|
|
|
|
|
14. Credit Policy |
|
|
|
|
|
|
|
15. Availability |
|
|
|
|
|
|
|
16. Management |
|
|
|
|
|
|
|
17. Longevity/Stability |
|
|
|
|
|
|
|
18. Advertising |
|
|
|
|
|
|
If you need help in defining your competition, give me a call.
RJS